Sam Carrasco with a cinema camera between operating lamps

We put doctorsunder the light.

DR. CONTENT is a medical marketing agency based in Marrakech: a filmmaker and a digital strategist building the online presence of plastic surgeons and premium clinics.

Let's talk Meet the team

01Why we exist

A surgeon works under perfect light. Online, most of them are in the dark. Not for lack of talent, for lack of time. We exist to close that gap.

Lifestyle shoot: a surgeon in a dark suit on a golf course in Marrakech

02The idea

The first consultation now happens online.

Patients choose their doctor long before they walk through the door. They search, they scroll, they watch, and they judge your work by what they see on a screen.

Most doctors deal with that through a patchwork: one agency for the website, a photographer now and then, someone for Instagram, nobody for Google. Nothing matches, nothing is measured, and the doctor ends up managing it all.

We built DR. CONTENT to be the one team behind all of it, with real cinema craft on one side, and the strategy, technology and systems that turn attention into consultations on the other.

03The team

A filmmaker and a strategist.

Two founders, two halves of the same job. You always work with us directly.

Film · Photo · Creative direction

Sam Carrasco

Venezuelan filmmaker, trained at Venezuela's National Film School (ENC). After years behind the camera he settled in Marrakech, where he films and photographs surgeons, clinics and surgical congresses.

Sam directs every shoot himself, from the consultation room to the operating room, and leads the creative direction of every brand we build.

Creative direction & scripts
Narrative films & reels
Operating room filming
Studio & on-location portraits
Edit, colour & AI-assisted post

Strategy · Web · SEO · AI · Systems

Sergio Alonso

Sergio builds what turns attention into patients: positioning, websites, search, campaigns, AI assistants, CRM and automation.

He leads the strategy behind every project and the part of your presence that keeps working while you operate, and he makes sure you always know what's working.

Positioning & strategy
Websites & treatment pages
SEO, local SEO & ads
AI assistants & automation
CRM, tracking & reporting

04How we work

Six things we don't negotiate.

01
Your time is the scarcest thing.

Everything is planned so you give us a few focused hours, not your weekends.
02
Your face, your clinic.

Patients choose a doctor they feel they already know. So we film you, your team and your real clinic, never generic images.
03
Never graphic. Always consent.

Surgical content is professional and educational. Every patient on camera has signed.
04
Plain language.

No jargon in our proposals, our reports or the words we write for your patients.
05
One direction.

Strategy, brand, film, web and systems are decided together, so they never contradict each other.
06
AI with a human in charge.

We use AI where it saves time and helps patients. A person always approves what goes out.

Behind the scenes

Lighting and camera set-up in an operating room

Black and white behind the scenes of a portrait shoot

Cinema camera on a gimbal in front of operating lamps

05Where we work

Based in Marrakech. Filming wherever you are.

Marrakech Base · studio 31.6295° N, 7.9811° W
Casablanca SOMCEP congress · Event coverage 33.5731° N, 7.5898° W
Beirut Website, films & portraits for Dr. Mohamad Al Sayyad 33.8938° N, 35.5018° E
Cairo Campaign film 30.0444° N, 31.2357° E
Panama Live surgery 8.9824° N, 79.5199° W
Worldwide Strategy, web & systems, remotely Online

We put doctorsunder the light.

The first consultation now happens online.

Sam Carrasco

Sergio Alonso

Your time is the scarcest thing.

Your face, your clinic.

Never graphic. Always consent.

Plain language.

One direction.

AI with a human in charge.

Let's put you under the light.